Our Approach to Professional Services

At Yopko Penhallurick, our seasoned, results-oriented staff works with clients to exceed expectations while functioning as an extension of our clients’ teams to strategize, communicate and work collaboratively to achieve goals.

Agency Capabilities

Strategic Planning

  • Branding & strategic positioning
  • Research & evaluation
  • Marketing plan development & implementation
  • Reputation management

Special Events

  • Concept development & implementation
  • Sponsor relations & fulfillment
  • Influencer & community events
  • Partnership cultivation

Media Relations

  • National, regional, local & trade media
  • Media tours/events
  • Media materials & campaigns

Emerging Business / New Product

  • Marketing planning
  • Promotional & sales support

Crisis Communications

  • Crisis plan & management counsel
  • Media relations coordination & implementation
  • Crisis training support & materials

Digital Content

  • Digital publications including newsletters, magazines & e-blasts
  • Blogs
  • Social media

Team / Member Relations

  • Internal communications
  • Digital, print & video communications

Print & Video Communications

  • Direct marketing materials
  • Newsletters & magazines
  • Promotional videos

Communications Training

  • One-on-one interview coaching
  • Spokesperson training
  • Media training videos