Chagrin Valley Farms
Yopko Penhallurick handled Chagrin Valley Farms (CVF) marketing communications activities to build an infrastructure to reach internal and external key audiences and drive business to the Farm. Social media programming, media coverage, a new website launch, and a new weekly eNewsletter built interest and support from thousands of followers including existing customers and new ones. Soon after the new owners took over and began making improvements, the boarding, riding lessons, camp programs, and full slate of horse shows from the top rated A shows to the beginner level Academy shows became so successful, waiting lists began to grow.