Betty Yopko Weibel, APR began her career as a newspaper reporter and later worked as a corporate executive for a national retailer, as well as at large and small agencies before starting her own agency in the late eighties. Prior to launching her own agency, Joyce Roseman Penhallurick worked with industry-leading organizations. She received her MBA from Baldwin-Wallace University.

The two public relations professionals met while working on an event that combined two of their clients, with the synergy evident from the very beginning. Soon they joined efforts to serve similar clients in retail and other service industries. From that exceptional working relationship emerged a partnership based on integrity, creativity, and a client-focused approach that continues to thrive more than 30 years later.

Betty and Joyce bring complementary styles and unique perspectives to their partnership — beginning with a deep understanding of each client and their respective industry nuances, followed by strategic plans and detailed execution uniquely positioned for client growth. The Yopko Penhallurick team they lead stands ready to pivot and adapt to changing needs, serving clients quickly and efficiently in support of near-term and long-range business goals.