Yopko Penhallurick Marketing and Public Relations Yopko Penhallurick LLC

COMPANY SERVICES

Marketing Planning Services

  • Strategic positioning
  • Marketing plan development and implementation
  • Partnership cultivation
  • Research
  • Evaluation
  • Identity development
  • Branding

Media Relations Services

  • National, regional, trade, and local media coverage cultivation
  • Media tours/events
  • Media material development
  • Spokesmanship training/support
  • Online media development
  • Social media outreach
  • Blogger relationship cultivation

Special Events and Community Affairs Programming

  • Concept development and implementation
  • Partnership cultivation
  • Promotional support
  • Sponsorship representation and fulfillment
  • Electronic communications development
  • Print piece development
  • Media relations

Web-based Communications

  • Social media
  • E-blasts and other e-communications
  • Integrative online promotions, communications
  • Online press rooms
  • Website content and organizational development
  • Video development, promotional programming

Emerging Business/New Product Development

  • Concept development and implementation
  • Opportunity cultivation
  • Marketing plan development
  • Promotional support
  • Sales support

Electronic, Print and Video Communications

  • Organization identity print, audio and video pieces
  • Newsletter, e-blasts, and e-news applications
  • Sales support materials
  • Special event collateral materials

Crisis Communications

  • Crisis plan development
  • Media relations coordination and implementation
  • Training support and materials
  • Issues management
  • Management counsel
  • Social media integration

Employee Relations

  • Internal communication plan development and implementation
  • Online, print, and video communications
  • Management counsel
  • Web-based and traditional communication approaches