Yopko Penhallurick Marketing and Public Relations Yopko Penhallurick LLC

COMPANY SERVICES

Marketing Planning Services

  • Strategic positioning
  • Marketing plan development and implementation
  • Leveraging marketing mix elements
  • Partnership cultivation
  • Research
  • Evaluation
  • Identity development
  • Branding

Media Relations Services

  • National, regional, trade, and local media coverage cultivation
  • Media tours/events
  • Press material development
  • Spokesmanship training/support
  • Bylined articles

Special Events and Community Affairs Programming

  • Concept development and implementation
  • Partnership cultivation
  • Media relations
  • Promotional support
  • Sponsorship representation and fulfillment

Web-based Communications

  • Web site content and organizational development
  • Online press rooms
  • Social Media Programming
  • E-communications

Emerging Business/New Product Development

  • Concept development and implementation
  • Opportunity cultivation
  • Marketing plan development
  • Promotional support
  • Sales support

Electronic, Print and Video Communications

  • Organization identity printed, audio and video pieces
  • Newsletter and video news magazine copy development, project management
  • Sales support materials
  • Special event collateral materials

Crisis Communications

  • Crisis plan development
  • Media relations coordination and implementation
  • Training support and materials
  • Issues management
  • Management counsel

Employee Relations

  • Internal communication plan development and implementation
  • Online, print, and video communications
  • Management counsel