Association for Applied Sport Psychology
The Association for Applied Sport Psychology (AASP) worked with Yopko Penhallurick to increase the public’s awareness of the organization and to establish AASP as the premier “go-to” source for sport and exercise psychology information. Public relations efforts included the development of an online press room, development, maintenance and promotion of the Speakers Bureau referral service, and the cultivation of year-round coverage opportunities with national and international media, as well as development of social media content. In addition, Yopko Penhallurick’s activities included workshops for members on marketing and media topics as well as interview coaching sessions; marketing material development and branding cultivation.