CLIENT RESULTS
Association for Applied Sport Psychology
 Yopko Penhallurick works with the Association for Applied
Sport Psychology (AASP) to increase the public's awareness of
the organization and to establish AASP as the premier “go-to”
source for sport and exercise information. The organization
has 1,200 members worldwide in 35 countries. Public relations
efforts include developing media materials, maintaining
ongoing communications with international and regional media on
sport and exercise psychology topics, and developing news
releases and informational articles for the website press
room,
www.appliedsportpsych.org.
The agency has generated coverage for AASP in numerous media, including
The New York Times, Wall Street Journal, Time Magazine,
CBS News, Self, Muscle and Body Magazine, The History
Channel, Fitness Magazine, and more.
Yopko Penhallurick works to promote the organization's annual conference,
where agency representatives conduct workshops for members on marketing, interviewing and how
to deal effectively with the media. In addition, the agency developed an AASP
member media guide and offers marketing webinars for members.
See more Client Results.
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