CLIENT RESULTS

The Cleveland Cord Blood Center

Soon after The Cleveland Cord Blood Center (CCBC) opened its doors in fall 2007, Ohio's first public cord blood center hired Yopko Penhallurick to develop local, regional and national media relations coverage as well as support a wide-variety of marketing and public relations efforts—from online communications to collateral pieces, video production, special event coordination and more.

Feature stories have been developed with a wide cross-section of key Northeast Ohio media, ranging from The Plain Dealer and The Akron Beacon Journal to Crain's Cleveland Business and Currents.

The new Web site serves the needs of audiences ranging from expectant parents seeking information about the umbilical cord blood donation process to the media, who can readily access materials through the site's press room. Printed pieces reach out to expectant parents, as well as potential contributors and the community. Other communications, including video accessible via a variety of delivery channels, are in production.

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