OUR APPROACH

Our Approach to Professional Services

At Yopko Penhallurick, our seasoned, results-oriented staff works with clients throughout the strategic planning process to:

• Gain a solid understanding of client objectives and how those objectives can be realized within established budgets, timeframes, resources and environments
• Explore what has worked, what hasn’t, and what can be done differently
• Explore areas of untapped potential
• Seek ways to extend reach, budget and effectiveness to increase "sales"
• Transform ideas into results

Media Relations Strengths

The agency has a proven track record as a highly effective provider of media relations services designed to meet client objectives.

We invest our client budgets wisely in targeted media relations efforts designed to support specific objectives and outcomes.

Yopko Penhallurick professionals have the proven ability to:

• Work with clients to optimize the value of a story to the media
• Deliver a client’s message to media in a manner designed to drive media consideration and coverage
• Maintain follow-up activities that simultaneously support both client and media objectives
• Cultivate relationships with the media designed to foster credibility and maintain top-of-mind awareness

Creating Value

Yopko Penhallurick integrates public relations and marketing activities with a client’s internal and external partners, including:

• Direct marketing and advertising firms/departments
• Human Resources departments
• Operations and marketing teams including:
  • Legal departments
  • Accounting and financial departments
  • Other outside consultants