OUR APPROACH

Our Approach to Professional Services

At Yopko Penhallurick, our seasoned, results-oriented staff works with clients throughout the strategic planning process to:

• Gain a solid understanding of client objectives and how those objectives can be realized within established budgets, timeframes, resources and environments
• Explore what has worked, what hasn’t, and what can be done differently
• Explore areas of untapped potential
• Seek ways to extend reach, budget and effectiveness to increase sales
• Transform ideas into results

Targeted Communications that Deliver

The agency has a proven track record as a highly effective provider of communications services designed to meet client objectives.

We invest our clients' budgets wisely in targeted communications designed to support specific objectives and outcomes.

Yopko Penhallurick professionals have the proven ability to:

• Work with clients to optimize the value of a story to the targeted audiences
• Deliver a client’s message in a manner designed to drive media consideration and coverage
• Maintain follow-up activities that help drive action
• Cultivate relationships with the audiences, foster credibility and maintain top-of-mind awareness

Creating Value

Yopko Penhallurick integrates public relations and marketing activities with a client’s internal and external partners, including:

• Direct marketing and advertising firms/departments
• Human Resources departments
• Operations and marketing teams including:
  • Legal departments
  • Accounting and financial departments
  • Other outside consultants