The agency's support of Wells Fargo Advisors markets includes special events, target marketing and unique print and electronic communications.

Yopko Penhallurick has leveraged special events to help build the brand in each participating market—making the most of unique special event opportunities while reflecting each market's distinct culture and competitive advantages. Concerts, receptions, educational programming, along with cultural and community events offer Financial Advisors and clients the chance to grow and strengthen their relationships.

On the direct marketing side, YP has developed newsletters that have helped Wells Fargo Advisors achieve significant inroads with key target audiences.

Special communications reflect a "lead-the-field" leadership position in support of distinct markets, their offices, Financial Advisors and clients.